FUND OF FUNDS
RELATIONSHIP INTELLIGENCE
Navigate relationships with speed and precision
GP, LP and placement agent relationships demand precision. But to be precise, you need to balance your inbox, notes and spreadsheets. Rings creates one place that gives you speed and precision.
Complete Relationships
GP, LP and placement agent context lives in inboxes, notes and spreadsheets, requiring human glue to become legible. Rings makes every relationship legible in seconds.
Creation & Enrichment
Rings automatically creates your relationship graph from your email history, attaches them to the right fund or company and keeps the data clean.
Activity Capture
When you see a GP or LP and think "when was the last time we talked?", you shouldn't need to click to get that answer. Wherever people or funds are in Rings, activity history is there too.
RECURRING CRM
Center your processes around people
Transactional CRMs are built around dollars. Rings’ processes and stored data are centered around people.
Dealflow
Rings' association model is built for the multi-stakeholder reality of FoF commitments — attach the GP, fund, placement agent and co-investors to any deal.
Fundraising
Rings lets you manage multiple fundraises with ease and lets an LP be one or many people or companies, reflecting the flexibility of real LP relationships.
Projects & Intros
When tracking an intro or project, Rings' association model lets you capture all involved parties and roll up the data across fund cycles.
Notes & Context
Getting your notes into Rings is simple and once they're there, they're woven into every GP and LP relationship, one click from wherever you are in Rings.
PATHPOWER®
See paths to all influencers, not just employees
Map your path to any GP, fund, LP or placement agent using your team’s network.
SERVED INTELLIGENCE
Complete AI, built on team-wide context
Managing carefully built GP, LP and placement agent relationships means managing years of details across multiple fund cycles.
Rings serves you complete intelligence rooted in deep activity, note, process and relationship context.
Controlled, rapid onboarding
Rings builds your network from your email automatically and already has millions of companies and people in its database. Firm-specific process histories are safely transferred by our human data team — who have helped transition Rings customers from every major CRM and know your workflows deeply.
Relentlessly secure
Rings meets US & global security standards, enables three layers of user-level privacy and never shares or sells your data. Ever.
Native where relationships live
Your Rings data travels with you, on the web or across the globe. Our Chrome extension is available in Gmail, LinkedIn and across the web. Rings’ IOS app is as complete as the web app.
Venture Capital CRM
A CRM organized around the work a fund actually does
Pipeline, fundraising, sourcing and portfolio support — four core workflows, one relationship-first data model. Here is how each one works in Rings.
01
Deal pipeline
Flexibility
Rings’ unique data model means that a deal can be attached to an unlimited number of companies and people. For early-stage funds where some founders don’t even have a company, Rings offers flexibility to define a deal by just that founder, something other CRMs can’t do.
Knowledge management
Rings’ pipelines automatically centralize all email and meeting comms, enable commenting and storage for notes, files and tasks — keeping all relevant deal data in one place.
Customization
Rings is completely customizable, letting you add fields and customize how you view your data to match how your team really works.
Integrated workflows
Rings integrates emails into your pipelines, letting you follow up, forward or conduct new threads without bouncing between your email inbox and CRM.
02
Fundraising
Customization
Rings is completely customizable, letting you add the fields that define your raise — commitment size, LP type, etc. — and build views that match how your team actually tracks a fund to close.
Bulk outreach
Rings lets you segment your LP pipeline or existing LPs by any number of fields then run bulk outreach, without compromising personalization, from inside of Rings.
Integrated workflows
Rings integrates emails into your fundraise pipeline, letting you follow up, forward or open new threads with LPs without bouncing between your inbox and CRM. Every message and meeting is captured against the LP automatically, so a raise that spans months never loses its thread.
03
Sourcing
Relationship mapping
The best deals come through the warmest path in. Rings’ Pathpower® maps your team’s relationships across the market — not just to founders and employees, but to the investors, board members and advisors around a company — so for any opportunity you’re sourcing, you can instantly see who can get you in front of it.
Integrated data
Sourcing usually means living between a market database and your CRM. Rings overlays your relationship and Pathpower® data directly onto 150M+ company and people records with 30 years of round-by-round history — so when you screen the market, you see which opportunities you can actually reach without switching tools.
04
Portfolio projects
Tracking introductions
Each intro has multiple parties, so Rings’ association model lets you attach the portfolio company, the recipient and the person making the connection to a single record, keeping every introduction and its outcome in one place.
Hiring referrals
Rings lets you track every referral — tying a candidate to the role, the hiring manager and the source who surfaced them — so the talent you pass along never slips through the cracks.
Development efforts
Because any people-centered process is fully customizable in Rings, the BD pushes, partnership work and ongoing projects you run for portfolio companies live in your CRM instead of scattered across spreadsheets and inboxes.